A situation happened recently where a Target guest misunderstood a movie release date. The guest was looking for the movie Coco by Disney. I am writing this on Valentine’s Day, February 14, 2018. The guest visited the store yesterday. The guest had seen a commercial which they said claimed the movie would be available on 4K on February 13, 2018. That’s where the confusion comes in. They probably missed the word “digital” in the commercial. They only reported hearing 4K, but digital can come in 4K. Digital 4K or HD means the film is available to purchase and stream or download on services like Apple iTunes and Amazon Video. When I Googled “Coco DVD release date,” this is what popped up:
Coco DVD and Blu-ray release date is set for February 27, 2018, and available on Digital HD from Amazon Video and iTunes on February 13, 2018.
People see commercials on TV for the release of a movie, and all they hear is the closest release date. However, you need to pay close attention to the details because the commercial will state if the release date is for digital or DVD or Blu-ray. Usually, the DVD & Blu-ray disc release date is the same date. Also, typically these days the Digital HD (including 4K) release date is two weeks before when the movie comes out on disc. So, don’t be fooled by the confusion around movie release dates and have a disappointing experience at a retailer which does not yet have the movie available on disc.